Ted Baker is a British clothing retail company, known for applying twists to its products, and has become a UK designer label through word of mouth rather than advertising.

Ted Baker has a number of stand-alone stores in the UK. The Ted Baker range is also sold by other retailers (which it refers to as Ted Baker Trustees), in particular in stores of the John Lewis Partnership and House of Fraser. Ted Baker also has stores at Bicester Village Retail Outlet, at Swindon's Great Western Designer Outlet, Portsmouth's Gunwharf Quays and Cheshire Oaks Designer Outlet. There is a Ted Baker concession in Selfridge's London and also in Selfridge's Birmingham.

Ted Baker was featured in the 21st James Bond film Casino Royale.   A specially designed Ted Baker store was erected, fully merchandised, and dismantled on the film's set in Prague. The entire work took three days. The Ted Baker store is featured in a scene at Miami airport.